Portfolio Spotlight: Glynt Group

How a South African OOH pioneer is redefining outdoor media with tech, data and bold leadership

Founded nearly two decades ago as Tractor Outdoor, the business secured a reputation by delivering impactful roadside and transit advertising through a disciplined site acquisition strategy and commitment to quality infrastructure. Today, the Group operates one of the country’s largest digital out-of-home (DOOH) estates, comprising hundreds of high-impact digital screens across key metropolitan and high-traffic routes. This expansive footprint enables brands to reach millions of South Africans daily.

The company’s evolution into the Glynt Group signals a strategic shift toward building a future-focused media and technology ecosystem that blends data, creativity, and digital infrastructure. Central to this transformation is Polygon, the Group’s proprietary digital platform. Widely regarded as the largest programmatic network of non-owned digital screens across Africa, Polygon aggregates diverse digital screens into a single programmatic access point. This allows advertisers to plan, buy, and measure DOOH campaigns with the same precision and flexibility traditionally associated with online media. By integrating audience data, independent measurement standards, and automated trading, Polygon bridges the gap between physical and digital advertising environments, enabling dynamic, data-driven campaigns.

Innovation at Glynt extends beyond programmatic capability. The Group has invested significantly in advanced measurement systems, third-party verification, and audience analytics to bring transparency and accountability to outdoor media. This commitment ensures advertisers can quantify reach, validate performance, and optimize spend with confidence. In doing so, Glynt is helping modernise South Africa’s OOH sector, transforming it from a traditional awareness channel into a measurable, tech-enabled performance medium.

Behind this sustained growth, innovation and scale is Glynt’s leadership team, led by Group CEO Simon Wall. Alongside Simon’s strategic vision and focus on innovation, Andrew Stevens, Group CFO, and Ben Harris, Group COO, have played a critical role in providing the financial discipline, operational strength and execution needed to build Glynt into a cohesive, forward-looking media and technology group. Today, Glynt employs a substantial team of professionals who collectively power one of the most sophisticated outdoor networks in the country, with its scale, proprietary technology and national presence positioning it uniquely in the South African market.

For Hlayisani Capital, Glynt represents exactly the kind of business we seek to back: entrepreneurially led , innovation-driven, and scalable, with a clear competitive advantage in a growing sector. It is a shining example of how South African companies can combine infrastructure, technology, and bold leadership to compete at global standards while delivering local impact. 

As the media landscape continues to evolve, Glynt stands at the intersection of physical presence and digital intelligence - actively shaping the future of advertising.